Retailers shift their ad spending from TV, radio and print ads to digital ads.
Full CVS.com catalog and photo purchasing now available on smartphones
WOONSOCKET, R.I., Dec. 7, 2011 -- According to a recent study from IBM, the percentage of people in the U.S. using mobile devices to shop nearly tripled during the past year. To stay ahead of this growing consumer trend, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com). Whether looking for household, wellness or personal care items or searching for the perfect Christmas gift this season, CVS/pharmacy customers can easily browse, order and purchase products anywhere, anytime from their smartphones. In addition, the CVS Photo mobile site (m.cvsphoto.com) features fully-optimized print ordering and purchasing with easy checkout.
"Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," said Rob Price, Senior Vice President, Chief Marketing Officer for CVS/pharmacy. "The launch of mobile shopping is another exciting step in our ongoing effort to expand our digital suite in order to better serve all of our customers – whether they are refilling prescriptions via camera phone or shopping for holiday gifts from their smartphone."
The newest mCommerce enhancements provide a full range of options for smartphones users. Visitors to the CVS/pharmacy mobile site can now:
* access the CVS.com catalog of more than 25,000 products
* redeem coupons and offers
* purchase and ship products
* browse product categories and search for specific items
* update credit card and account information for shipping and billing
* log-in to their CVS Photo account to order and purchase prints for in-store pickup
These mobile enhancements complement previous upgrades that allow shoppers to spot nearby CVS/pharmacy stores by using their phone's GPS, check the weekly circular and find MinuteClinic locations and services. CVS/pharmacy shoppers can also manage their ExtraCare Rewards accounts, and scan and send prescription refills, all by using their smartphones. To learn more visit www.cvs.com/mobility.
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com/.