The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
For the first time, media buyers will have insight into the conversion rates for individual audience segments.
PHOENIX – December 6, 2011 – Today at the iMedia Agency Summit, Adometry®, Inc., the leader in cross channel fractional attribution and ad verification technology, announced it is working with Acxiom, Datalogix, Nielsen and TARGUSinfo, a Neustar company, to help advertisers leverage offline data, such as demographic and household information, to reach more customers online. By integrating its fractional attribution offering, Adometry Attribute™, with solutions from the top audience data providers, Adometry will improve the way digital marketers and agencies connect with buyers through a variety of online ad channels. In addition, for the first time, media buyers will have insight into the conversion rates for individual audience segments.
“This partnership with Adometry gives advertisers the ability to transparently see the value and power of AdAdvisor data in their campaigns,” said DavidHelmreich, Vice President of AdAdvisor, TARGUSinfo. “We’re excited to help AdAdvisor and Adometry mutual clients gain useful insights into consumer motivations.Ultimately those insights will help our clients achieve improved results from their online advertising investments.”
Through its audience data provider partner program, Adometry helps online marketers better measure and optimize their advertising campaigns. Highlights of the company’s newest partners and their integrated solution offerings include:
--Acxiom – a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships.
--Datalogix – the leader at integrating database marketing and digital media. Its mission is to leverage the power of purchase-based audiences to drive measurable online and offline sales. The company offers audience segmentation and integrated programs directly and through all leading digital media companies.
--Nielsen – offers Nielsen PRIZM, Nielsen ConneXions and Nielsen P$YCLE, which provide consumer segmentation data that helps advertisers identify and validate ideal audiences in the US market.
--TARGUSinfo – TARGUSinfo’s AdAdvisor® leverages verified offline consumer data to allow advertisers, seeking to build brand awareness, to reach theirtargeted audience at the top of the sales funnel. Using AdAdvisor, marketerscan deliver the most relevant display ads to online consumers, and increase the impact for driving consumers further down the sales funnel.
“Our work with these leading data providers will make it possible for brands to understand which audiences are performing best across different advertising channels,” said Paul Pellman, CEO of Adometry. “In addition, advertisers will gain better insight into when, where, why and how their audiences like to engage with their brands.”
Adometry Attribute is part of the Adometry Ad Analytics SaaS solution suite – the first integrated offering designed to help online advertisers measure and optimize campaign performance across different ad networks, publishers and media properties. By combining dynamic fractional attribution with ad verification, Adometry provides a single solution advertisers can use to measure, analyze and optimize online ad campaign performance and overall marketing spend across the entire digital advertising ecosystem.
Since 2006, Adometry has delivered cross-platform, cross-channel digital ad campaign measurement and optimization solutions for top online advertisers, publishers and ad networks. Each month, the company processes billions of ad impressions and clicks, which it uses to refine and develop sophisticated machine-learning algorithms that track and enhance digital ad campaign performance and effectiveness. The company’s SaaS solution offerings are ideally suited to meet the scalability and performance demands of real-time digital online advertising campaign management across all channels, including social, video, mobile, e-mail, search and display.
For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
Adometry, Inc. provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertisingindustry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit www.adometry.com.