Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
StyleUnited offers tips about beauty and fashion, along with links to product sales.
Procter & Gamble Co., one of the world’s largest manufacturers of consumer packaged goods, this week launched a new site where women can find advice about beauty and fashion, and also buy P&G and other products from a variety of online retailers.
Called StyleUnited, the site is overseen by editor-in-chief Margit Detweiler, who previously worked at RealSimple.com, EverydayHealth.com and AOL Health. StyleUnited.com features articles, blogs, slideshows and how-to videos from stylists and other experts.
Visitors to the site can receive tips from other consumers, and hair, skin and makeup advice from a tool called Style 360, which offers personalized recommendations based on a consumer’s choices about skin, cosmetic, fashion and hair preferences. The site remembers those selections and offers new and relevant information on subsequent visits, P&G says. Consumers also can receive real-time consultations from experts via web cameras, and browse discount and rebate offers for P&G products.
Products included in the various sections of the site are offered for sale through other retailers; in the fashion section, for instance, a section entitled “How to Wear a Mid Calf Skirt” includes links to skirts sold by Old Navy, owned by Gap Inc., No. 24 in the Internet Retailer Top 500 Guide. “Featured apparel is through a partnership with ShopStyle, a search engine that brings together the most fashionable stores and the best brands,” says Charlie Chappell, P&G’s associate marketing director.
Procter & Gamble began working on the StyleUnited site about two years ago, though most development took place in 2011, he says; P&G worked with several technology providers and marketing agencies to create the site.
In May 2010, Procter & Gamble launched a retail web site that allows shoppers to buy P&G products directly from the manufacturer.