At least one brand’s e-mail prank caused some social media backlash among consumers.
Social communities are a big reason the retooled e-commerce site has done well since a March launch.
SaltLife.com has something for everyone who feels a bond with the sea and its related pastimes. Surfing, fishing, diving and beach activities all are represented in SaltLife.com’s social communities, a big reason the retooled e-commerce site has done so well since a March 2011 launch, says Nathan Maxwell, e-commerce marketing manager. SaltLife, part of Delta Apparel Inc., makes and retails beach- and ocean-related apparel and accessories, including shorts, swimwear, beach bags, board decals and license plates. Its followers post photos and Flickr videos on the site about everything from the fish that didn’t get away to surfing action shots and sunsets. Blogs are authored by well-known sport fishers and surfers, who are experts in their given fields and provide advice and tips for site visitors.