November 30, 2011, 11:35 AM

Young and old salts

Social communities are a big reason the retooled e-commerce site has done well since a March launch.

Bill Briggs

Senior Editor

Lead Photo has something for everyone who feels a bond with the sea and its related pastimes. Surfing, fishing, diving and beach activities all are represented in’s social communities, a big reason the retooled e-commerce site has done so well since a March 2011 launch, says Nathan Maxwell, e-commerce marketing manager. SaltLife, part of Delta Apparel Inc., makes and retails beach- and ocean-related apparel and accessories, including shorts, swimwear, beach bags, board decals and license plates. Its followers post photos and Flickr videos on the site about everything from the fish that didn’t get away to surfing action shots and sunsets. Blogs are authored by well-known sport fishers and surfers, who are experts in their given fields and provide advice and tips for site visitors.


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