November 30, 2011, 11:35 AM

Young and old salts

Social communities are a big reason the retooled e-commerce site has done well since a March launch.

Lead Photo

SaltLife.com has something for everyone who feels a bond with the sea and its related pastimes. Surfing, fishing, diving and beach activities all are represented in SaltLife.com’s social communities, a big reason the retooled e-commerce site has done so well since a March 2011 launch, says Nathan Maxwell, e-commerce marketing manager. SaltLife, part of Delta Apparel Inc., makes and retails beach- and ocean-related apparel and accessories, including shorts, swimwear, beach bags, board decals and license plates. Its followers post photos and Flickr videos on the site about everything from the fish that didn’t get away to surfing action shots and sunsets. Blogs are authored by well-known sport fishers and surfers, who are experts in their given fields and provide advice and tips for site visitors.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement