November 30, 2011, 9:05 AM

Social electronics

RadioShack brings commerce closer to where people hang out on the web.

Lead Photo

It’s a simple idea, really: Bring commerce closer to where people hang out on the web. That’s the concept behind the weekly digital circulars that RadioShack Corp. posts to its Facebook page. Shoppers browsing the ads can click on products for more information or other recommendations, or to purchase via a Buy Now button; purchases take place at the retail chain’s e-commerce site. The effort, combined with the retailer enabling consumers to Like its products, has increased traffic from Facebook, says Lee Applbaum, chief marketing officer. “The majority of electronics and wireless consumers consult friends, family and Google before they ever set foot inside RadioShack or click on RadioShack.com,” he says. “Social networks afford us the opportunity to impact these moments.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

FPO

Rebecca Kanthor / E-Commerce

An American view of China's online shopping boom

The astronomical growth of Alibaba's Taobao online shopping mall is hard to fathom from a ...

Advertisement