November 30, 2011, 2:05 PM

Sales in the sky

SkyMall is building on its paper catalog’s ubiquity with free in-flight access to SkyMall.com on Wi-Fi-equipped planes.

Lead Photo

For a retailer, there’s nothing like a captive audience—if you know how to sell to them. Take SkyMall.com. Most air travelers know about the SkyMall paper catalog located in airline seatbacks—an entertaining shopping tool for finding innovative and useful products ranging from atomic wristwatches to massage boots for tired feet. Now SkyMall is building on its catalog’s ubiquity with free in-flight access to SkyMall.com on Wi-Fi-equipped planes. Messages in the catalog call attention to its online counterpart, where shoppers can click through an electronic version of the catalog or just browse SkyMall.com. “Conversion rates are higher in flight,” director of e-commerce Shea Beck says. Within the works is a more tablet-friendly site with better links for sharing products on social networks.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement