The acquisition will add more than 300 products to L’Oreal’s lineup.
New features prompted shoppers to spend more time on the web site.
H20 Plus upgraded several design elements of its site in late 2010 as it moved to a new e-commerce platform, hosted by MarketLive Inc. The new site offers improved and all-new product images and descriptions. As a result of these changes, shoppers are spending more time on H2OPlus.com, says Jim McLaughlin, vice president, business development at the maker and retailer of cosmetics manufactured from sea-based ingredients. Results from the first quarter of 2011 included a 39% increase in average time shoppers spend on the site and a 41% increase in average page views compared with the prior year quarter. “The consumer requires more information than ever, before she makes a decision,” McLaughlin says. “We wanted to address that shift in consumer behavior.”