Retailers shift their ad spending from TV, radio and print ads to digital ads.
OfficeMax blends the old and new of retailing with an e-commerce site that eases shopping for the stuff that makes offices and home offices run.
Succeeding in the competitive office supplies market means going beyond stores stuffed with paper, a few pieces of office furniture and business machines, and hard-to-find ink cartridges. OfficeMax Inc. blends the old and new of retailing with an e-commerce site that eases shopping for the stuff that makes offices and home offices run. Shop online among several styles of office chairs or printers, for example, and click to view them in groups to compare specs. Or enter a printer make and model and instantly see the specific ink cartridge it needs. Like browsing weekly paper circulars? Mouse over the digital version on OfficeMax.com and view pop-up detail windows that let you add something to a shopping list or share it with friends via Facebook or Twitter. Nice perks for the office shopper.