The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
Sur La Table uses flyouts to highlight special offers.
Sur La Table puts relevant deals right in front of a shopper. When a consumer mouses over a category in the top navigation bar of SurLaTable.com a flyout displays the site’s subcategories, as well as a large image highlighting a related promotion. The featured product’s image and text stands out distinctly from the rest of the text. The retailer also employs flyouts to enable consumers to search for products in a variety of ways, such as by product type, brand or top-rated favorites. Product pages feature large images that, when moused over, let the consumer zoon in on a product for a look at its details. And, in addition to basic product descriptions and features, the page also enumerates the benefits of the product and why the retailer carries the manufacturer’s goods.