The acquisition will add more than 300 products to L’Oreal’s lineup.
Babybot offers Facebook discounts and has two mobile apps.
Babybot is a Canadian retailer of modernist kids products. Its playfully designed site sells over 2,000 items ranging from apparel to toys to décor. Visitors can easily sort category pages by color, age, price or eco-friendliness. They can also learn about dozens of the designers of Babybot products and shop by designer. Visitors also can log in to Facebook to receive discounts and give their friends 15% off the products they buy. Shipping is free to Canadian buyers, a majority of the retailer’s customer base, and Babybot hopes to extend the same offer to U.S. customers in the future. Babybot recently launched its second mobile app, an interactive Christmas-themed game which it hopes will appeal to kids and parents alike. The retailer also partnered with Blik Wall Graphics to create custom wall decals featuring several Babybot designs.