November 30, 2011, 1:36 PM

Mobile drives design

Founded in 1790, baking ingredient and bakeware retailer King Arthur Flour is both the oldest brand in this year’s Internet Retailer Hot 100 and one of the most forward-looking.

Lead Photo

Founded in 1790, baking ingredient and bakeware retailer King Arthur Flour is both the oldest brand in this year’s Internet Retailer Hot 100 and one of the most forward-looking.

With traffic from mobile devices including tablets soaring to 14% this year from 2% last year, King Arthur looked to the future in redesigning its web site this year by prioritizing the design requirements of mobile. Features such as easier navigation and flexible width display that automatically adjusts to tablet, phone or desktop screen size make KingArthurFlour.com mobile-friendly while saving the company the effort of creating a mobile-dedicated site.

King Arthur’s “mobile first” approach to web design exemplifies an elegant solution to web merchants’ growing challenge of designing for multiple access devices.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Philip Rooke / E-Commerce

An online retailer’s view of the ‘Brexit’ debate

British web retailers could be left out of the e-commerce race as other players in ...

FPO

Ethan Senturia / E-Commerce

DSCR: The 4-letter term that's be critical for small e-retailer

Lenders will look at the ratio of operating income to debit, or the debt service ...

Advertisement