November 30, 2011, 1:05 PM

A mint of fashion

JewelMint and other sites of BeachMint offer new forms of personalized shopping.

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The road to fashion continues at BeachMint, which launched a year ago with JewelMint.com for shopping designer fashions in jewelry. The retailer followed up with sites, all aimed at personalizing shopping. In October, came the launch of BeautyMint.com, where singer and fashion designer Jessica Simpson joins Beverly Hills skin care expert Nerida Joy in advising shoppers on how to find the right cosmetics based on such factors as skin tone, age and how a shopper’s face looks at mid-day. BeautyMint follows in the style of StyleMint.com, where Hollywood sisters Kate and Ashley Olsen offer T-shirts suited to preferences shoppers provide. For the holidays, ShoeMint.com debuts with footwear designs from the likes of actress Rachel Bilson. And there are more Mints to come.

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