November 30, 2011, 5:35 PM

Keep it simple

1-800 Contacts recently introduced a new design that reduces refilling an order for contact lenses to under four clicks.

Lead Photo

Simple is better at 1800Contacts.com. Instead of overwhelming visitors to its e-commerce site with complicated features, 1-800 Contacts recently introduced a new design that reduces refilling an order for contact lenses to under four clicks. The new home page features above-the-fold images of the most requested brands of contact lenses. Clicking on a brand takes shoppers directly to a revamped product page and a shopping cart. “We put importance on streamlining the process,” says e-commerce marketing manager Amy Larson. New customer service features on 1800Contacts.com include a series of guided questions that tell customers step by step how to enter the correct information on the order form and where the numbers can be found on the prescription or the contact lens box.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Kaus Mukherjee / Mobile Commerce

Making online auctions fun for mobile millennials

Younger consumers love to be engaged in new and interesting ways that include a friendly ...

FPO

Adrien Henni / E-Commerce

How a Ukrainian startup marries Big Data and e-commerce

DataProm is expanding rapidly in Asia where founder Anton Vokrug sees light competition.

Advertisement