November 30, 2011, 10:35 AM

Image is everything

UrbanOutfitters.com went big last summer, as in big images.

Lead Photo

UrbanOutfitters.com went big last summer, as in big images. The retailer continued using multiple images in its slideshow depicting twenty-something models in trendy outfits, but now the images fill the monitor. Urban Outfitters’ home page also features images of its furniture and home accessories, along with community-related content, such as the employee of the month. Community is also big on the web site, helping the retailer drive communication with and among its shoppers. “We want our customer base to interact with each other,” says Holly Devine, director of e-commerce. The retailer also changed product images to display every color available. “They are all shot differently, so shoppers can see details in different colors, to highlight the variety and features of the products,” Devine says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

FPO

Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...

Advertisement