November 30, 2011, 1:29 PM

Green for good

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd.

Lead Photo

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd: by wrapping products in an experience shoppers don’t get by buying elsewhere.

Patagonia’s efficient browsing and buying functions are table stakes for top e-retailers now, but the site distinguishes itself with stunning photography that emphasizes its commitment to environmental preservation and resonates with like-minded consumers.

Backing this up is the space given to environmental issues and music sold exclusively online to support the cause. Its innovative Common Threads program seeks to reduce waste by taking responsibility for its products’ full life cycle, allowing customers to recycle used Patagonia apparel for sale on both eBay and Patagonia.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement