November 30, 2011, 1:29 PM

Green for good

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd.

Lead Photo

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd: by wrapping products in an experience shoppers don’t get by buying elsewhere.

Patagonia’s efficient browsing and buying functions are table stakes for top e-retailers now, but the site distinguishes itself with stunning photography that emphasizes its commitment to environmental preservation and resonates with like-minded consumers.

Backing this up is the space given to environmental issues and music sold exclusively online to support the cause. Its innovative Common Threads program seeks to reduce waste by taking responsibility for its products’ full life cycle, allowing customers to recycle used Patagonia apparel for sale on both eBay and Patagonia.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement