The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd.
Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd: by wrapping products in an experience shoppers don’t get by buying elsewhere.
Patagonia’s efficient browsing and buying functions are table stakes for top e-retailers now, but the site distinguishes itself with stunning photography that emphasizes its commitment to environmental preservation and resonates with like-minded consumers.
Backing this up is the space given to environmental issues and music sold exclusively online to support the cause. Its innovative Common Threads program seeks to reduce waste by taking responsibility for its products’ full life cycle, allowing customers to recycle used Patagonia apparel for sale on both eBay and Patagonia.com.