Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
While other book stores are disappearing, Barnes & Noble is using the web to make its stores more attractive while also expanding its e-commerce site.
While other book stores are disappearing, Barnes & Noble is using the web to make its stores more attractive. Buy something and enter your e-mail address on BN.com, and receive what Amazon can’t offer: A coupon good in a Barnes & Noble store for free coffee and cookies and an hour to review any available e-book. It’s also forging ahead online. In addition to developing a competitive e-reader in the Nook Color, it’s expanding its range of online products to include Home and Gifts, Toys and Games, Arts and Crafts and Baby categories, and launching an e-marketplace on BN.com open to other retailers. “In the last 24 months, Toys and Games has been our fastest growing category on BN.com,” says John Foley, president of e-commerce. This retail story surely will have more interesting chapters ahead.