November 30, 2011, 1:40 PM

Face to face

With LandsEnd.com's live video chat a customer can see as well as talk to an agent who can navigate the site with the shopper, compare merchandise and more.

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Like most top merchants, Lands’ End strives to deliver a great customer experience no matter how shoppers access the brand. This year it steps ahead of the pack by adding a new way to shop online: live video chat. A customer can see as well as talk to an agent who can navigate the site with the shopper, compare merchandise and more.

LandsEnd.com has deepened personalization with enhancements like product recommendations that reflect shopper preferences and content presentation that’s based on a shopper’s location and referral source. New iPhone, iPod and iPad apps deliver Lands’ End’s catalogs to mobile users.

“Our efforts seek to continually improve the relevance, ease and effectiveness of our digital connection points,” says Scott Schultz, director of Internet marketing at Lands’ End.

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