November 30, 2011, 1:51 PM

Evolution of the deal

Daily deal leader Groupon continues rollingo out new offerings.

Lead Photo

Daily deal leader Groupon isn’t resting on its laurels. In the past year Groupon launched Groupon Now, which offers limited-time vouchers to consumers based on their location. It rolled out Groupon Goods, a flash-sale site where consumers can buy a small number of products from merchants for a short time. It partnered with concert promoter Live Nation Entertainment to develop online discount ticketing service Groupon Live. And it worked with travel site Expedia to launch discount travel package site Groupon Getaways. “Expect us to make ambitious bets in technology and product innovation that distract us from our current business,” CEO Andrew Mason recently wrote. “Some bets we’ll get right, and others we’ll get wrong, but we think it’s the only way to continuously build exciting products.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Andrew Ruegger / E-Commerce

How online search data can improve offline retail results

Search data represents the largest, unbiased free source of consumer data in the world.

FPO

Brice McBeth / E-Commerce

Ditch averages to find e-commerce conversion breakthroughs

An e-retailer explains how averages can obscure the kinds of clients you serve.

Advertisement