November 30, 2011, 9:28 AM

E-commerce carnival

HSN.com encourages online shopping with Arcade games.

Lead Photo

Call it carnival wisdom: Consumers spend more when they are having fun. TV and web retailer HSN Inc. is applying that principle with its Arcade section of HSN.com, where shoppers can play some 25 games as they view product pitches and a live feed from HSN’s TV channel. The games, which change regularly, tend to focus on such simple endeavors as solitaire, blackjack, video poker and slots. One recent game, though, was a fashion matching contest—this handbag goes there—in which Queen Latifah, promoting an apparel line, competed. Not all games feature direct product ties, but the effort has attracted 14.5 million plays and increased the time consumers spend on the site, says Jill Braff, executive vice president of digital commerce. “Consumers can shop, watch and play all from one screen,” she says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Wendy Wallner / Mobile Commerce

How retailers can make their mobile apps ‘stickier’

An app should be the easiest way to make a purchase, and offer other benefits, ...

FPO

Emily Carrion / Mobile Commerce

5 ways retailers can spiff up their mobile apps for the holidays

Effective apps not only boost sales, they provide an easy way to obtain customer feedback.

Advertisement