Executives hired from mobile ad service URX will help Pinterest better understand the kind of content consumers pin, recommend and click on.
At Best Buy, the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old.
At Best Buy Co. Inc., the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old. Consumers confused about newfangled mobile phones and tablets can log onto BestBuyon.com and view a series of explanatory videos—and see the same videos while they seek in-person help in any Best Buy store. A Shopkick mobile app serves up loyalty points and offers whenever a shopper carries it into a Best Buy store, and store product displays carry QR tags for getting more information online via a mobile device. Facebook and Twitter alert shoppers to daily deals on BestBuy.com, where products are more numerous than ever thanks to a new marketplace populated by products from other retailers. In a digital world, Best Buy drives on.