Last year’s website redesign produces mixed results.
Art.com launches two visual search tools.
Art is about discovery, and when it comes to selling art online, that means making it easy for shoppers to find images that might have struck them at a museum, or designs that match favorite color schemes. Art.com this year launched two e-commerce tools that do just that. Match My Image enables consumers to upload images and then find similar designs. Inspire My Discovery enables consumers to shop by art styles, searching among 16 art themes, such as Pop Art or Abstract. “Most people are not very confident in their tastes, or don’t know what they are looking for,” CEO Geoffroy Martin says. “And selection can be overwhelming.” Perhaps that’s why consumers using the visual search tools spend twice as much as other Art.com shoppers, and have a conversion rate 75% higher than normal, he says.