November 29, 2011, 2:04 PM

Wine into water

CellarThief.com takes the increasingly popular flash sale business model to the world of wine.

Lead Photo

CellarThief.com takes the increasingly popular flash sale business model to the world of wine, and adds a charitable twist. Four times per week, staffers select three wines to sell at 35% to 65% off—one pricey bottle for special occasions, an everyday-type of wine and another that may be any price but that is unusual in some way. For each bottle sold, the e-retailer donates 100 days’ worth of clean water to organizations that work to bring potable water to the one-eighth of humanity that lacks it. If a particular wine selection sells out, CellarThief donates an additional 50 days’ worth of water. The e-retailer introduces local wineries via videos, allows site visitors to share products with friends via e-mail and charges a flat $5 shipping fee for any order of three bottles or more.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Xavier Pavie / E-Commerce

Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees.

FPO

Pini Yakuel / E-Commerce

5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ...

Advertisement