The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
The company announces the availability of two new mobile commerce services developed to help online sellers capture the rapidly expanding market of mobile smartphone and tablet users.
SANTA BARBARA, Calif., Nov. 28, 2011 -- Warp 9, Inc. (OTCBB: WNYN), the premier provider of e-commerce services for midsize online sellers, today announced the launch of its mobile commerce services. To help online sellers capture the rapidly expanding market of mobile smartphone and tablet users, Warp 9 now offers two new mobile commerce services – the Warp 9 Total Commerce Platform Integrated Mobile Option and the Mobile Direct Platform.
Warp 9's Total Commerce Platform (TCP) customers may now add the Integrated Mobile Option, which directs a customer's visitors to a mobile optimized version of its online store. Catalogue pages and products from the customer's online site and mobile site are automatically synchronized and managed from one unified back office administrator panel. This simplified solution allows the customer to deliver an optimal e-commerce experience to all its visitors, whether visiting from desktops/laptops or from mobile devices, such as smartphones and tablets.
Online sellers using e-commerce platforms provided by Warp 9's competitors may now choose the company's Mobile Direct Platform. Using sophisticated proxy server technology, the Mobile Direct Platform rebuilds the customer's existing e-commerce website on the fly. With the Mobile Direct Platform, there's no need to attempt complex internal integration with existing e-commerce databases. This elegant solution simply acts as a mobile user and mirrors all the content of any existing e-commerce site. All orders are processed through the online seller's existing back office administrator panel. The main advantage of using the Mobile Direct Platform is that it works with any online shopping cart software, regardless of how or where the e-commerce site is hosted. Complex integration development is eliminated, as is the need to build and manage a separate mobile site.
Andrew Van Noy, Warp 9 Executive Vice President, commented, "We are pleased to announce the availability of our new mobile services. Now, we have a mobile solution for all midsize online sellers, whether or not they are current customers of Warp 9."
"Market forecasts show that mobile internet usership will dramatically outpace desktop internet usership within the next few years," Mr. Van Noy continued. "We see no limit to the vast array of goods and services purchased using mobile smartphones and tablets. Mobile is here to stay and our new mobile services will help our customers capture this important market segment. From Warp 9's point of view, our mobile commerce services will give us a powerful competitive advantage in the industry."
About Warp 9
Founded in 1998, Warp 9, Inc. is the premier provider of e-commerce services for midsize online sellers. Our Total Commerce Platform (TCP) is a cloud based, state-of-the-art e-commerce platform that provides online sellers with the highest level of functionality, performance and ease of use in the industry. Offered on a fully managed software-as-a-service model, Total Commerce Platform allows customers to focus on their core online businesses, rather than on technical implementations. We also offer industry leading mobile commerce solutions. To learn more about Warp 9, please visit www.warp9inc.com or on Facebook at www.facebook.com/warp9inc
Safe Harbor Statement
Matters discussed in this press release contain statements that look forward within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such statements that look forward. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the statements that look forward contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These statements that look forward are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
SOURCE Warp 9, Inc.
CONTACT: Karen Miller
Web Site: http://www.warp9inc.com