November 29, 2011, 3:30 PM

Very personal

FreshPair.com presents a personalized underwear shopping experience for women and men.

Lead Photo

Underwear is personal.

The guy who wants plain boxer shorts is not like the guy lusting for form-fitting, logo-emblazoned Emporio Armani briefs. With that in mind, FreshPair.com offers men a product assortment after they select their underwear personality: CEO, Couch Potato, TrendSetter, Jock, Wild Child or Body Perfectionist.

For women, especially full-busted women, finding the perfect bra is a challenge. So FreshPair.com offers a free phone consultation with a bra expert who discusses the woman’s needs, then sends her 10 bras that she might like. She can try them on at home for a week and send back the ones she doesn’t like.

Says Matthew Butlein, president of FreshPair.com, “It’s for the full-figured or full-busted woman that we have the biggest opportunity to improve their experience.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

FPO

Jill Puleri / E-Commerce

Still time to update e-commerce before the holidays

The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as ...

Advertisement