November 29, 2011, 3:30 PM

Very personal

FreshPair.com presents a personalized underwear shopping experience for women and men.

Lead Photo

Underwear is personal.

The guy who wants plain boxer shorts is not like the guy lusting for form-fitting, logo-emblazoned Emporio Armani briefs. With that in mind, FreshPair.com offers men a product assortment after they select their underwear personality: CEO, Couch Potato, TrendSetter, Jock, Wild Child or Body Perfectionist.

For women, especially full-busted women, finding the perfect bra is a challenge. So FreshPair.com offers a free phone consultation with a bra expert who discusses the woman’s needs, then sends her 10 bras that she might like. She can try them on at home for a week and send back the ones she doesn’t like.

Says Matthew Butlein, president of FreshPair.com, “It’s for the full-figured or full-busted woman that we have the biggest opportunity to improve their experience.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

The challenge and opportunity of e-commerce in the Ukraine

Lamoda, an online fashion retailer backed by Germany's Rocket Internet, began selling in the Ukraine ...

FPO

JoJo Rowden / Mobile Commerce

Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ...

Advertisement