Retailers shift their ad spending from TV, radio and print ads to digital ads.
Fandango immerses consumers in movies while providing speedy checkout.
Fandango does two very different things very well: It immerses a consumer in movies, providing a wealth of content to leisurely peruse, and it enables a slick, quick purchasing process. Fandango offers consumers movie news, celebrity photo galleries, box office tallies, extremely thorough movie descriptions including trailers and posters, and much more. And when it comes to buying tickets, moviegoers with Fandango accounts can log in and buy tickets in just a handful of clicks. The same can be said for its crisply designed smartphone and tablet apps (with 20 million downloads). “Fandango has dedicated itself to being much more than a place to purchase your movie tickets in advance,” says Jessica Yi, chief product officer. “It is the one-stop shop to make movie-going easier.”