November 29, 2011, 12:49 PM

Huge and innovative

EBay's app-happy approach to m-commerce leads to $5 billion.

Lead Photo

When it comes to moving merchandise via mobile commerce, eBay Inc. is the king. It projects it will hit $5 billion in gross merchandise sales worldwide in 2011, taking a few hundred million dollars as its cut of the sales. While eBay offers an m-commerce site, the action is in its apps, more than a dozen of them. It has created special apps for several product categories, such as automobiles and fashion. And it has innovated within them: for example, using augmented reality technology in its fashion app to let customers “try on” clothes on pictures of themselves. “Once someone decides they want to pull the trigger on a product, we make it as simple and quick as possible,” says Steve Yankovich, vice president of platform business solutions and mobile.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Matt Dion / E-Commerce

5 reasons retailers need a chief digital officer

Hamstrung by legacy technology? Are IT and marketing always squabbling? Those are signs you need ...

FPO

Tawnya Amdor / E-Commerce

How to use digital tools to increase store and web sales

One key is to train store associates to get customers’ email addresses. A great way ...

Advertisement