CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Consumers design their own protective covers at SkinIt.com.
SkinIt manufactures and sells protective skins, covers and cases for the latest electronic devices, and consumers can use the site’s Customizer tool to design the skins to suit their own styles. SkinIt’s easy site navigation tool helps consumers sort through the thousands of templates available to make sure they’re designing on the right template for their device. Consumers can select from a wide range of available images, text styles and shapes, or upload their own images and tinker with the design to their hearts’ content. Consumers can also design vinyl wall decals or car decals. The manufacturer also sells the Customizer tool technology it developed to electronics manufacturers so they can offer consumers customized designs on their own branded sites.