Retailers shift their ad spending from TV, radio and print ads to digital ads.
Success is largely attributable to new products and services, acquisitions and key hires made in recent quarters.
Webtrends, the global leader in unified mobile, social and web analytics and engagement, shared results today that highlight the company’s strong growth across key products and services year-over-year, 1Q11 to 1Q12 (July to September), including its Saas, social and mobile offerings.
Overall, the company experienced an impressive double-digit growth in total revenue YOY, including 21 percent revenue growth in SaaS, 56 percent growth in its social offerings, and 78 percent growth in mobile offerings. Success is largely attributable to new products and services, acquisitions and key hires made in recent quarters. The average deal size at Webtrends has increased 23 percent in this same time period as the company continues to expand its enterprise customer base.
In the core area of SaaS, including Hosted Analytics/Segments and Optimize platforms and services, Webtrends saw 21 percent growth for this same time period. Webtrends Segments growth is largely attributable to its unique ability to define and discover new segments through an intuitive drag-and drop-interface, while integrating those segment populations for targeting into email and on-site targeting solutions. Webtrends Optimize contributed to this growth thanks to continued success of a full services offering: a majority of new customers cited Webtrends optimization services and expertise as a significant factor in choosing Webtrends over the competition.
Amongst its social product offerings, Webtrends experienced an impressive 56 percent YOY growth from 1Q11 to 1Q12, exemplifying the growing demand for social measurement and engagement programs. The category offerings include social analytics, performance Facebook solutions and the recently launched Webtrends Social platform, focused on engagement. Webtrends in Q1 launched Hoverstats, a browser plug-in featuring a patent-pending scoring system for measuring the performance of Facebook posts. Since its launch in early October, it has been adopted to score over a million Facebook posts across nearly ten thousand fan pages.
Across its mobile business, Webtrends experienced explosive 78 percent growth. With veteran mobile industry executive Mike Ricci at the helm since April, the mobile business is now entrenched as the “partner of choice” in the mobile analytics space. Growth can be attributed to the intense focus that brands are now placing on mobile, as well as the leadership role that Webtrends enjoys in this area. Brands including Coca-Cola, Fandango, Microsoft, Monster.com, Orbitz, RIM and countless others have chosen Webtrends as their mobile analytics partner and have expanded their mobile measurement efforts. Key customers added in Q1 include Motorola, Trilibis, Mobiquity, Ubermind and Mutual Mobile.
“Webtrends as a company really hit its stride in 2011, and we’re seeing even more momentum – being driven by a strong team, killer innovation, and enhanced products and service offerings – in early 2012,” said Alex Yoder, chief executive officer, Webtrends. “We remain committed to leading the market in developing and offering products and services that will maximize digital marketing efforts for brands today. Hoverstats is a perfect example of innovation and IP coming out of Webtrends that is changing the way brands engage their audiences online – and there are many more examples throughout all of our core offering areas.”
About Webtrends, Inc.
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.