They also are more likely to become repeat buyers, Forrester Research says.
The Enactor Commerce Platform will allow O’Reilly to rapidly and effectively respond to the changing needs of its internal and external customers.
Boston, MA – November 21, 2011 – O’Reilly Auto Parts, one of the largest auto parts retailers in the United States with over 3,700 stores in 39 states, has chosen OneView Commerce, Inc.’s Enactor Commerce Platform as the foundation software for delivering point of sale and other commerce solutions to its stores nationwide.
OneView’s Enactor Commerce Platform has an unmatched ability to meet the unique, complex and high value business process needs of today's large retailers while eliminating the need for traditional source code modifications. With Enactor, O’Reilly will have the power to tailor the business process flows to meet their unique business requirements while supporting their traditional point of sale as well as other opportunities all from the same code base. With over 37,000 point of sale terminals at O’Reilly, the Enactor Commerce Platform will provide a foundation for increasing agility and will align with overall strategic objectives.
As part of this initiative, O’Reilly will leverage the benefits and flexibility of a Services Oriented Architecture (SOA) to maximize the return on existing technology assets while gaining agility across the retail systems landscape. The Enactor Commerce Platform will allow O’Reilly to rapidly and effectively respond to the changing needs of its internal and external customers.
"After careful consideration, we have secured OneView’s next-generation Enactor Commerce Platform as it was best suited to meet our needs," said Steve Jasinski, Vice President of Information Systems at O’Reilly Auto Parts. "The Enactor Commerce Platform will be part of O’Reilly’s focus on increasing overall technology efficiency and improving the delivery speed to meet the continuously changing needs of our business.”
“We are delighted to have been selected by O’Reilly to bring the most effective and efficient technologies to bear in the retail store systems and cross channel marketplace,” said Stuart Mitchell, president, OneView Commerce, Inc. “We look forward to working closely with O’Reilly to provide our experience in advanced retail technology to assist O’Reilly in building a commerce platform that will support their business objectives while setting a new standard for conducting commerce across multiple channels.”
About O’Reilly Auto Parts
O’Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Founded in 1957 by the O’Reilly family, the Company operated 3,707 stores in 39 states as of September 30, 2011.
About OneView Commerce
OneView Commerce is committed to revolutionizing the cross channel retail landscape. OneView’s Enactor Commerce Platform marks a transformation in how cross channel retail systems are developed and, most importantly, how those systems interact. For the first time, retailers have the power to interconnect disparate applications via one commerce-driven platform to enable seamless cross channel operations. Leveraging a SOA-based, business process-driven architecture, the Enactor Commerce Platform presents one view to the customer — cross channel, cross market, cross system. Through the powerful, visual and business-process-based Enactor Toolkit, OneView allows retailers to package disparate, yet critical system components as web services to be called as needed from the Enactor Commerce Platform. The Enactor Retail suite has been developed and is supported by a team of retail experts with years of experience working with some of the largest retailers in North America and Europe to deliver on the challenges they face today, tomorrow and everyday.