November 26, 2011, 3:14 PM

That’s me on the tee

Threadless.com creates and sells custom-designed T-shirts and accessories, and its app is designed to let customers show off their creativity, as well as buy merchandise.

Lead Photo

Large, eye-catching squared images make it easy to navigate Threadless.com’s mobile commerce site and apps. Threadless.com creates and sells custom-designed T-shirts and accessories, and its app is designed to let customers show off their creativity, as well as buy merchandise. “The m-commerce site allows anybody with a mobile phone to experience our community and purchase from us,” CEO Tom Ryan says. “The app allows us to do a few more things.” Users can control the width and color of the virtual marker they use to draw on a T-shirt template, creating their own design. Or a consumer can use her iPhone’s camera to snap a picture of her face and superimpose it on existing Threadless designs. She can save the personalized picture in a photo library and from there order a T-shirt with the image. 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Martecchini / E-Commerce

Questions retailers should ask about web marketing data

Five topics to be addressed when evaluating programmatic advertising options.

FPO

Sudhir Holla / E-Commerce

Top 10 omnichannel retail trends for 2016

There’s a high-stakes poker game underway, and every year fewer store-based retailers at the table.

Advertisement