November 26, 2011, 3:26 PM

An Apple a day

Apple is well known for making sophisticated products that are simple to use. Its online store is no exception.

Lead Photo

Apple is well known for making sophisticated products that are simple to use. Its online store is no exception. Though replete with a multitude of products, the site’s home page manages to showcase iPhones, iPads, laptop and desktop computers side by side with navigation links to Shop Mac and a box highlighting new products to the store all at the top of the page. Another box features popular accessories, such as cases, headphones and software, for Apple’s iPad, iPhone and computers. Apple lists the top sellers in its online store for the iPad, iPhone and computers in a separate box on the right side of its store. And, in a nod to growing consumer adoption of the iPhone, Apple posts a link to its Apple Store app directly beneath the central bank of product images. 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement