Doran Robinson previously worked for healthcare information technology vendor athenahealth.
Apple is well known for making sophisticated products that are simple to use. Its online store is no exception.
Apple is well known for making sophisticated products that are simple to use. Its online store is no exception. Though replete with a multitude of products, the site’s home page manages to showcase iPhones, iPads, laptop and desktop computers side by side with navigation links to Shop Mac and a box highlighting new products to the store all at the top of the page. Another box features popular accessories, such as cases, headphones and software, for Apple’s iPad, iPhone and computers. Apple lists the top sellers in its online store for the iPad, iPhone and computers in a separate box on the right side of its store. And, in a nod to growing consumer adoption of the iPhone, Apple posts a link to its Apple Store app directly beneath the central bank of product images.