November 18, 2011, 10:14 AM

Montblanc writes its own e-commerce story

The well-known maker of expensive pens launches its U.S. e-commerce site.

Lead Photo

Montblanc also operates e-commerce sites in France and the U.K.

Ready to write that thank you note with flair? Germany-based Montblanc International GmbH, makers of high-style pens, watches and other accessories, launched its first-ever U.S. e-commerce site this week, making it easier for consumers to shop for the brand’s products. Montblanc had already established e-commerce sites for consumers in such countries as France and the United Kingdom.

"The launch of a transactional website is an exciting phase in Montblanc's very long history,” says Jan-Patrick Schmitz, CEO of Montblanc North America. “While our shopping experience in store remains at the core, we are thrilled to be able to offer our exciting range of products to a wider audience, while maintaining a quality shopping experience.”

On the new site, large product images cycle slowly on the left side of the home page. The image gently zooms in on the product and after a few seconds another product takes it place. A vertically scrolling navigation bar on the right side opens product pages once a consumer clicks on a selection.

The site calls its product categories “collections,” and they include writing instruments, otherwise known as pens, along with sunglasses, fragrances, watches and jewelry.

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