November 18, 2011, 3:55 PM

The Finish Line adds a chair to the C-suite for its first chief digital officer

The shoe and apparel retailer hires Chris Ladd to fill the new position.

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Athletic apparel retail chain The Finish Line Inc. has hired e-retail veteran Chris Ladd to serve as chief digital officer, a newly created position for the company.

The retailer says Ladd, who starts with the retailer next week, will be responsible for developing and implementing cross-channel initiatives that span the retailer’s stores and the web, including FinishLine.com, social media and the mobile web. Finish Line is No. 174 in Internet Retailer’s Top 500 Guide.

“Increasing the service we provide our customers through aggressively expanding our digital and multichannel presence is a critical component of our strategic plan for sustainable long-term growth,” says Sam Soto, Finish Line brand president. “We are excited to have such an experienced, growth- and results-focused leader on our team.”

Ladd comes to Finish Line after less than a year at yoga apparel retailer LuLuLemon Athletica Inc., No. 229, where he was senior vice president of global e-commerce. Prior to LuLuLemon, he was vice president of global Internet and retail at No. 198-ranked shoe manufacturer and retailer Crocs Inc.

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