Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
M&S is deploying a new platform that will support this goal by allowing it to innovate faster, deliver best in class capabilities and enable a truly multi-channel customer experience which is seamless and consistent.
London – November 14, 2011 – Endeca Technologies, Inc., an agile information management software company, announced today Marks and Spencer, Plc (M&S), one of the UK’s leading retailers, has selected Endeca InFront™ including search and merchandising technologies, to support the growth of its international multi-channel business.
M&S, which sells high quality, great value clothing, home products and outstanding quality food to 21 million customers across the UK and in 42 territories globally, is looking to become a leading international multi-channel retailer. M&S is deploying a new platform that will support this goal by allowing it to innovate faster, deliver best in class capabilities and enable a truly multi-channel customer experience which is seamless and consistent.
“We were looking for a partner with a scalable solution for search and merchandising that would support our company’s international growth while giving our marketers and merchandisers greater oversight and control over the customer experience,” said David Walmsley, director of multichannel development at M&S. “Endeca will enable us to deliver a superior multi-channel shopping experience for our customers.”
M&S chose the Endeca InFront Suite due to its best in class functionality and its focus on providing the business control to manage the customer experience across all channels to drive agility and innovation.
“Customers don’t think in terms of channels; they think brand and they expect to interact with their favourite brands at their convenience across physical and digital touchpoints,” said Andrew Webb eBusiness strategist at Endeca. “Endeca is excited to partner with M&S to deliver a seamless multi-channel experience for its customers.”
About Endeca InFront
Endeca InFront is the industry leading customer experience management (CXM) platform that enables businesses to deliver personalized Guided Navigation™ experiences for any customer, every time, in any channel. Using all underlying product data and content, InFront enables businesses to influence customer behavior regardless of where or how customers choose to engage – online, in-store, or on-the-go. And with integrated analytics and agile business user tools, InFront adapts to changing market needs, influences customer behavior across channels, and creates a relevant, personalized search, navigation, and merchandising experience for each customer, every time.
Endeca is a leading provider of agile information management solutions that guide people to better decisions. Our software products, Endeca InFront™ and Endeca Latitude®, help people and organizations make better decisions despite constantly changing business needs and data integration requirements. Agile information management enables IT departments to adapt rapidly to diverse and changing information, while consistently helping end-users find the information they need and understand what they found. Endeca solutions are built on our MDEX Engine® technology, a patented hybrid search analytical database. This innovation drives the industry leading Guided Navigation® user experience. Every day, Endeca’s solutions guide millions of users and thousands of businesses to faster and better use of information for decisions in life and work. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.