Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
Thomas Pink implemented the technology of Fits.me Virtual Fitting Room to meet the needs of an increasing number of sophisticated e-commerce customers in a rapidly changing online retail environment.
November 14, 2011 – Fits.me Virtual Fitting Room, the cutting-edge, bio-robotic virtual fitting room for e-commerce apparel websites, has launched with British shirt maker Thomas Pink (www.thomaspink.com), part of the Louis Vuitton Moet Hennessey group. Thomas Pink implemented the technology of Fits.me Virtual Fitting Room to meet the needs of an increasing number of sophisticated e-commerce customers in a rapidly changing online retail environment.
Fits.me, the technology leader in online visualization tools, will help Thomas Pink shoppers choose the best fit and size for their individual styles, giving them the assurance that they are making a successful online purchase. As a result, Thomas Pink enhances its brand and strengthens its business.
“Thomas Pink offers a wide variety of shirts in a variety of styles,” says Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room. “Fits.me will let shoppers see how these assorted styles fit their body types. Now people buying Thomas Pink’s perfect shirts can find the perfect fit.”
“At Thomas Pink, an innovator in the fashion industry, we continually seeks new ways to provide customers with exceptional service, including easing the challenges of purchasing clothing online that fit,” says Alex Field, Head of Marketing at Thomas Pink. “With Fits.me, our company will be at the forefront of online retailing.”
About Fits.Me Virtual Fitting Room
Fits.me Virtual Fitting Room was created across multiple research centers throughout Europe, including University of Tartu Institute of Technology, Estonia; Tallinn Technical University Biorobotics Laboratory, Estonia; and Human Solutions GmbH, Germany. The world’s first volumetric humanoid robots are being used to rapidly and cost effectively map the fit and the drape of any brand’s garments. As a result, the customers can see photo-quality visual information about the size and fit of different garments across brands.
About Thomas Pink
Part of the Louis Vuitton Moet Hennessey group, Thomas Pink is a British shirt maker with flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris. Altogether there are more than 80 stores around the world – in USA, France, Mexico, Dubai, Hong Kong, Australia, China, and in the UK. As well as shirts for men and women Pink carries a wealth ofluxurious silk ties, tailoring, knitwear and accessories.