The feature is currently being tested in several of Drizly’s markets. It is expected to launch early next year.
CS Barometer provides deeper and more accurate insight into consumer behavior.
COLUMBUS, Ohio, November 9, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social and economic factors that affect their buying habits, giving marketers the ability to measure performance and react swifter relative to their competitors and other outside influences.
“CS Barometer combines innovative analytics and modeling technologies with hundreds of social and economic indices, allowing marketers to detect and respond fast to fluctuations in their digital marketing performance,” said ClearSaleing president Randy Smith. “CS Barometer is the first solution to eliminate the complexities and barriers of measuring market and economic influences and empowers marketers with precise insight and confidence to create more targeted and strategic campaigns.”
CS Barometer also provides marketers information around their advertising marketing programs through access to online and offline key performance indicators, including economic information, unemployment rates, housing starts, consumer confidence, and other areas. Available data includes:
- Economic Indices: Marketers can better understand how economic factors influence marketing success such as how consumer confidence may impact retail marketing tactics to how housing starts influence digital marketing efforts of household goods brands. Specific indices include: quarterly real gross domestic product (GDP), weekly M2 (Money Supply), monthly consumer price index (CPI), monthly producer price index (PPI), monthly consumer confidence index, monthly unemployment rate, monthly retail sales, monthly housing starts, monthly manufacturing and trade inventories and sales, Standard & Poor’s 500 stock index (S&P 500) and others.
- Social Indices: Monitors stats such as Facebook likes and Twitter mentions and enables advertisers to track social buzz as part of their integrated marketing campaign.
- Vertical Indices: Uniquely created for business, finance, services, retail apparel, and retail verticals, these indices are available with pre-populated, channel-specific data for easy search and display of critical metrics.
For more information about CS Barometer, please go to www.ClearSaleing.com.
ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.