Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
By utilizing buySAFE, Ergo In Demand increased its order conversion rate by 5.8%.
Arlington, VA and Central Point, OR (November 10, 2011)– buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and Ergo In Demand, a leading internet retailer and innovator in ergonomic office products including computer accessories and home and office furniture determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.
Ergo In Demand utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, Ergo In Demand increased its order conversion rate by 5.8%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.
“We are proud of our extensive history as ergonomic experts servicing everyone from Fortune 500 companies, small and medium-sized businesses, the government, financial institutions, manufacturers, media, schools, the medical and dental industries, and home office users,” said Web Beeman, General Manager of Ergo In Demand. “When shoppers search for an expert in ergonomics they go to Ergo In Demand, when we searched for a long term solution to maintain and grow our conversion rates we went the to experts in conversion, buySAFE.”
"We value our partnership with such a reputable retailer as Ergo In Demand and are pleased with the significant conversion increase they experienced,” added Joshua Nodell, Enterprise Sales Manager for buySAFE, Inc. "The extensive A/B testing proves that buySAFE increases website conversion and increases customer satisfaction. Shoppers purchase more often when they are reassured their purchase is guaranteed by buySAFE.”
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
About Ergo In Demand
Ergo In Demand has been providing ergonomic solutions to consumers and businesses since 2000. Specializing in products that improve the comfort and functionality of the workplace, they built a loyal customer base through impeccable customer service and a sincere dedication to improving your working life. Today, Ergo In Demand is proud to represent a strong Internet presence and offer a broad range of office products and furnishings, while maintaining its small-business roots. They remain committed to offering you personalized service and real product expertise, whether you shop by phone or by click. For more information, visit: http://www.ergoindemand.com
For Media Contact:
Hans Dreyer, VP
703 778 4445 x 110
Ergo In Demand
Web Beeman, General Manager