At least one brand’s e-mail prank caused some social media backlash among consumers.
The e-retailer also will offer full-priced items to consumers in some 90 countries.
Gilt Groupe Inc. said today that consumers in at least 90 countries can now access its flash sales, which generally feature designer, high-end and luxury products at deep discounts. Gilt, No. 49 in the Internet Retailer Top 500 Guide, also will offer full-priced men’s merchandise from its Park & Bond online shop to international consumers starting in December.
Gilt joins the list of e-retailers taking their business beyond the U.S. borders via the e-commerce services of FitfyOne Global Ecommerce, which has worked with such merchants as Macy’s Inc. (No. 17 in the Top 500), Barneys New York Inc. (No. 222) and Gap Inc. (No. 24). FitfyOne Global provides such services as currency conversion and international delivery.
“We are thrilled to be able to extend Gilt.com to a global audience,” says Kevin Ryan, the founder and CEO of Gilt Groupe. “We take great pride in putting together a curated selection of designer merchandise each day, allowing our members the ability to shop current season collections at a steep discount to retail prices.”
Gilt says it will give free shipping to customers outside the United States for a limited time; Gilt did not provide further details. Gilt also says that starting in December consumers outside the United States can shop Gilt says via its mobile site and apps for iPhones, iPads and Android phones.
The new countries Gilt serves include Canada, United Kingdom, Netherlands, France, New Zealand, Costa Rica, Bangladesh, Cambodia and Colombia.