The tools build on the vast amount of information Google knows about consumers.
The company helps entertainment and media firms sell and market online.
E-commerce services and technology provider Delivery Agent Inc. says it has raised $35.5 million in a new funding round, the company’s fifth. The company helps entertainment, media and sports firms manage their online retailing and marketing.
Intel Capital led the funding round, with participation from such investors as Liberty Global, Grazia Equity and Bessemer Venture Partners. To date, Delivery Agent has raised $107.3 million; the company did not detail how it would spend the new capital.
“Delivery Agent secured global strategic investment from leaders that are entrenched in the evolution of interactivity in the digital home throughout the world,” says Mike Fitzsimmons, Delivery Agent’s CEO. “Our investors’ capital and expertise in advanced media, e-commerce and digital delivery will enable Delivery Agent to drive substantial value for our partners in the evolving entertainment commerce ecosystem.”
Delivery Agent’s clients include Twentieth Century Fox, CBS, Discovery Communications, HBO and Showtime. The company says it has processed millions of transactions for its clients via the web, social networks, mobile devices and Internet-connected television.
“This is an extremely exciting time for the advanced media industry,” said Mark Yi, Managing Director of Intel Capital. “Delivery Agent’s vision for how consumers will synchronously transact while consuming entertainment and advertising content across platforms is in alignment with Intel’s vision for the digital home and connected consumers.”