The women’s footwear retailer launched more than five years ago under Nordstrom’s off-price HauteLook brand.
Zeitgeist & Coffee 3.0 is a major update to its pioneering social marketing platform.
ALBANY, NY, Nov. 2, 2011 – Media Logic, a nationally recognized agency specializing in marketing for a social world, has announced the release of Zeitgeist & Coffee 3.0 (Z&C), a major update to its pioneering social marketing platform.
Media Logic invented Z&C in 2009 to enable the agency to facilitate real-time collaboration with its clients. In 3.0, Media Logic has significantly improved the application based on its experience developing and managing successful social strategies for Cabela’s, FYE, Pearson Education, U.S. Bank, Visa and others. Z&C 3.0 makes it even easier for Media Logic’s clients to confidently and effectively engage the passionate communities that power their brands.
“It became clear to us more than three years ago that social networks presented incredible new marketing opportunities,” said David Schultz, Media Logic president. “But we also realized that to take advantage of these opportunities, we would need to create a social interface between us and our clients.”
In 2009 Media Logic created a new position, the Conversation Manager, a professional marketer responsible for making connections between the agency, its clients and their customers through social channels and maximizing the marketing potential of those connections. Z&C was created to provide Conversation Managers with an efficient and effective system for performing this complex task. The application connects marketing professionals on the agency side with professionals on the client side through an online dashboard that facilitates rapid notification, creative development, approvals and posting.
“There is an almost endless supply of free marketing energy in social networks,” said Ronald Ladouceur, Media Logic’s executive vice president and the inventor of Z&C. “With our people, processes and Z&C, Media Logic is helping clients of all sizes in every industry tap into that energy.”
Social media is undeniably making it possible for brands to be their own broadcast channels, but the task has already grown too complex for in-house-only solutions. A few agencies are evolving to meet this need by developing a new class of professional social marketing services, and in the case of Media Logic, through the implementation of innovative social technologies.
There are many tools on the market designed to help organizations monitor social media, assist in managing responses to blog posts, status updates and tweets, and measure influence, but Media Logic’s unique marketing protocol—mediated by a Conversation Manager and powered by Z&C—is among only a handful of solutions that make it possible for diverse teams to collaborate in real-time and integrate their efforts into an organization’s broader marketing strategy.
“Over the past few years, it’s been exciting to watch how rapidly the individuals connected by our Conversation Managers and Z&C, on both the agency side and the client side, become experts at identifying and leveraging social marketing opportunities,” said Schultz. “And we absolutely believe that social collaboration tools combined with expert management strengthens our clients’ positions and increases their value as they become a primary source of customer insight.”
Media Logic estimates it has invested more than $1 million in the development of Zeitgeist & Coffee to date, but it is an investment that has already paid off. “Clients tell us they couldn’t run successful social marketing programs without it,” said Schultz.
About Media Logic
Media Logic is a nationally-recognized and award-winning agency specializing in marketing for a social world: branding, social promotions, influencer marketing and managed community marketing. For more information, visit www.mlinc.com; http://twitter.com/medialogic