The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
GourmetGiftBaskets.com will use Concentri SiteTarget to test and target a variety of web site content.
AKRON, Ohio – November 01, 2011 – Knotice, a provider of direct digital marketing software and services, today announces that online gifts retailer GourmetGiftBaskets.com has selected Knotice’s Concentri® SiteTarget and Concentri® EmailPlus to boost the targeting and relevance of its ecommerce efforts.
GourmetGiftBaskets.com will use Concentri® SiteTarget to test and target a variety of website content. The online retailer will also use Concentri® EmailPlus for an array of email marketing campaigns including holiday offers, new product categories, news and more.
“Targeted well-timed content can play a huge role in selecting the perfect gift. We want to make sure our customers receive the right gift idea at the right moment, making it easier for them to find what they need – the perfect gift,” said Jason Bergeron, Director of Sales and Marketing at Gourmetgiftbaskets.com. “Knotice’s Concentri platform allows us to create meaningful content and campaigns based on a variety of customer data points because we now have all of our data in one place.”
Many online businesses have data that’s trapped within several systems, but by capitalizing on Concentri’s exclusive features like universal profile management, GourmetGiftBaskets.com will have all its data in a single powerful software platform, allowing its marketing team to have a complete view of each customer.
“Getting the right message to right person at the right moment seamlessly across all marketing channels is more important than ever,” said Brian Deagan, co-founder and CEO of Knotice. “Tools like Concentri’s universal profile management system allow retailers like GourmetGiftBaskets.com to put their customer data to work for them instantly, further deepening relationships with customers by providing real value as they engage with their audience.”
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information, visit www.knotice.com.
About Knotice’s Concentri® Software
Knotice’s on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
GourmetGiftBaskets.com has been making unique, upscale, gourmet gift baskets for the discerning consumer since 2002. Since then, they’ve been working to introduce their customers to the finest gourmet foods on the market. They take their work seriously; they source from over 600 different gourmet food suppliers to bring customers only the finest gourmet foods in beautiful, reusable baskets. Whether an anniversary, birthday, holiday or the closing of a major business deal, GourmetGiftBaskets.com takes pride in knowing that their customers send Gourmet Gift Baskets to highlight some of the most important events in their lives. For more information, visit www.gourmetgiftbaskets.com or call (866) 842-1050.