Retailers shift their ad spending from TV, radio and print ads to digital ads.
Gigya’s Identity Management Platform captures social data - profile, social graph, interest graph, and behavior graph data - that users authorize a site to access when they authenticate with their social identities either through registration/login or through interacting with social plugins on the site.
Gigya Inc., the #1 social choice for websites, today announced the release of its Identity Management Platform, a new technology for managing user data that provides businesses with complete, permission-based access to user social, profile, and behavior data on their websites. Until now, businesses trying to access reliable sets of customer data have been hindered by several obstacles such as outdated registration information or purchasing expensive customer data that can be lacking in interest graph information. With Gigya, businesses can now collect, store and leverage permission-based social data for targeted email marketing campaigns and content recommendations, and can even segment users for hyper-relevant ad targeting.
Gigya’s Identity Management Platform captures social data - profile, social graph, interest graph, and behavior graph data - that users authorize a site to access when they authenticate with their social identities either through registration/login or through interacting with social plugins on the site. The new platform also offers sites a cloud-based user registration system, allowing sites to maintain a unified user database across a network of sites using Single Sign-On for both social and traditional site authentication.
The platform also leverages Gigya’s existing suite of social products including Social Login, Ratings & Reviews, Comments, Share, and Game Mechanics, making it the only data management solution available that provides complete insight into user demographics, interests, preferences and on-site behaviors.
By integrating with Gigya’s suite of social plugins, businesses can target their users with an unprecedented level of granularity and relevance. As an example, using Gigya’s Identity Management Platform, marketers can easily obtain a list of users who have a college degree, like travelling, and are socially influential.
“The social web presents a tremendous opportunity for sites to understand their users like never before,” said Patrick Salyer, CEO of Gigya. “By allowing businesses to retrieve and map social data in the cloud, Gigya is offering on-demand access to critical user information that has real impact on our clients.”
Gigya plans to expand the platform with additional products and services in the coming months to further equip businesses with a complete toolbox of utilities so they can understand, target, and influence their customers.
Gigya is the #1 social choice for websites, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn, consolidating the most powerful social features in a single solution. The company offers a suite of social plugins such as Social Login, Share, Game Mechanics, Community and an Identity Management Platform enabling sites to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than 700 million users each month across more than 500,000 sites, Gigya's technology is the choice of global leaders in publishing and commerce including CBS, FOX Sports, Intuit, PepsiCo, The Home Depot, and Turner Networks. http://www.gigya.com