The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
The integration of Fits.me on Zegna’s website was a joint effort between Ermenegildo Zegna and YOOX Group, the global internet retailing partner for leading fashion and design brands.
November 1, 2011 – The Fits.me Virtual Fitting Room, the cutting-edge, bio-robotic virtual fitting room for e-commerce apparel websites, has launched with luxury men’s clothing brand Ermenegildo Zegna. Zegna implemented the technology of the Fits.me Virtual Fitting Room to help its customers find their perfect fit when making purchases on its Zegna ONLINE STORE (http://store.zegna.com), Powered by YOOX Group. The integration of Fits.me on Zegna’s website was a joint effort between Ermenegildo Zegna and YOOX Group, the global internet retailing partner for leading fashion and design brands.
By applying Fits.me’s Virtual Fitting Room tool with patented technology on its website, Zegna virtually shows its clients how different sizes of its clothes will fit their body shapes and sizes, allowing them to select the size and fit that best matches their personal styles. With Fits.me, Zegna provides customers the assurance that they are selecting the best style and fit and therefore a successful online purchase.
Zegna is the most recent retailer to implement Fits.me. Several leading retailers in Britain and Germany have already noticed an increase in sales and a drop in return rates since utilizing Fits.me when it launched just last year. Fits.me also recently launched with its first US retailer, and continues to expand into different markets.
“We are thrilled to have Zegna join as one of Fits.me’s retailers,” says Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room. “People shopping the luxury brand will now experience the ultimate luxury – finding the perfect fit.”
About Fits.Me Virtual Fitting Room
Fits.me Virtual Fitting Room was created across multiple research centers throughout Europe, including University of Tartu Institute of Technology, Estonia; Tallinn Technical University Biorobotics Laboratory, Estonia; and Human Solutions GmbH, Germany. The world’s first volumetric humanoid robots are being used to rapidly and cost effectively map the fit and the drape of any brand’s garments. As a result, the customers can see photo-quality visual information about the size and fit of different garments across brands.
About Ermenegildo Zegna Group
The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and sourcing the noblest fibers directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family. Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, is focused on retailing, pioneering early entry in emerging luxury markets, BRIC and Asia in particular, and was the first luxury brand to open a monobrand store in China in 1991.