Retailers shift their ad spending from TV, radio and print ads to digital ads.
Walmart and Dell posted the best October Internet Explorer and Firefox response times, respectively.
Walmart.com and Dell.com produced the best high broadband access times among 18 large web retailers tested in October, according to Compuware Gomez. Last month, Walmart.com posted the fastest response time in Internet Explorer tests with an average load time of 0.41 seconds. Apple.com finished atop last month’s Firefox testing with an average of 0.72 seconds.
Apple.com and Dell.com tied for second place in Internet Explorer tests at 1.12 seconds, followed by Overstock.com (1.17) and JCPenney.com (1.28).
In last month’s Firefox response time tests, Apple.com finished second with an average of 0.79 seconds. Overstock.com (0.89) came in third and was followed by LLBean.com (0.91) and Walmart.com (1.15).
For the month of October, the average large retailer’s high broadband response time for a shopper using Internet Explorer was 1.56 seconds, the Gomez study shows. The average Firefox response time among the same group of retailers last month was 1.39 seconds.