Groupon says its focus is on the bottom line, rather than top-line growth.
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Even with such compensation losses for a few, professionals with e-commerce experience face good odds that the coming year will prove lucrative. Several large retailers—the most recent examples include Staples Inc. and Best Buy Co. Inc.—have announced plans to hire hundreds of e-commerce workers. Gene Manheim, who oversees e-commerce hiring at executive search firm Herbert Mines Associates, says demand for experienced e-commerce professionals exceeds supply, as merchants, whether new or established, try to boost their online retail activities.
Weber, of Crandall Associates, says she recently saw additional evidence of this trend. "We were just contacted by a new client, a major retailer who intends to hire for 30 positions, for everything from director of digital marketing, mobile manager, mobile e-mail manager, web designer, social marketing coordinator, web merchant, senior developer, copywriter and designer," she says. "And the retailer would like them on board by the end of fourth quarter."