The online retailer has spent nearly $300 million acquiring three shipping software vendors over the past nine months.
The site complements the travel company’s mobile app.
On the heels of the debut of its CruiseFinder Android mobile app in August, iCruise.com has launched a mobile commerce site. The site expands the number of mobile devices consumers can use to book a cruise beyond Android phones and iPhones to any phone with a mobile web browser. ICruise.com debuted its iPhone app in 2010.
Consumers can book and buy cruises on more than 20 cruise lines sailing about 200 ships. Currently on the home page a box promotes an iPad2 giveaway to spur consumers to register with iCruise.com. Options to search for cruises by destination, departure port, departure date, cruise line, cruise chip and discounted cruises follow.
Consumers also can choose to get directions to ports, contact iCruise.com customer service and follow iCruise.com on social networks by tapping buttons on the m-commerce site’s home page.
“Clearly, clients are changing, not only in how they search and buy cruises but how they communicate as well,” says Uf Tukel, iCruise co-president. “We want to give them the tools they need to make it easy and convenient to work with us in any way they want.”