Retailers shift their ad spending from TV, radio and print ads to digital ads.
The web accounted for 9.3% of total revenue, which increased 28%.
Sales rose across the board for footwear maker and retailer Crocs Inc. in the third quarter.
For the quarter ended Sept. 30, Crocs, No. 198 in the Internet Retailer Top 500 Guide, reported:
- Internet sales reached $25.6 million, a 33.7% increase from about $19.2 million in the first quarter of 2010.
- Total sales were $274.9 million, up by 27.5% from $215.6 million in the third quarter of 2010.
- Retail sales totaled $95.3 million, a 31.4% increase from $72.5 million.
- Net income increased 20.8% to $30.2 million, compared to net income of $25.0 million in the prior year period.
Internet Retailer calculates e-commerce accounted for 9.3% of total sales in the quarter, compared with 8.9% in the same period last year.
“We still remain confident that our long-term brand and growing selection of sneakers, casual shoes and boots have the ability to penetrate the cold-weather selling season in each of our geographic regions,” says John McCarvel, president and CEO at Crocs. “While these are competitive categories with established leaders, we believe we can continue to capture market share and further reduce the seasonality of our business over the long-term.”
For the first nine months:
- Online sales, based on previous earnings reports and calculated by Internet Retailer, totaled $70.4 million, up by 32.3% from $53.1 million in the same period last year.
- Total sales were $797.2 million, up by 30.6% from $610.5 million.
- Net income of $107.2 million, up by 70.2% from $63.0 million.
Internet Retailer calculates e-commerce accounted for 8.8% of total sales in the period, compared with 8.7% last year.