October 27, 2011, 9:52 AM

New mobile commerce platform and e-commerce integration with eBay's online storefront, eBay Stores, to expand retailers' reach

Kadro Solutions, a full service enterprise software services firm, today announced the release of its mobile commerce platform as well as the expansion of its e-commerce capabilities through their Kadro Merchant™ integration with eBay stores.

October 25th, 2011, RALEIGH, North Carolina — Kadro Solutions, a full service enterprise software services firm, today announced the release of its mobile commerce platform as well as the expansion of its e-commerce capabilities through their Kadro Merchant™ integration with eBay stores. This enhanced offering helps businesses of all sizes to easily create a flexible, robust and scalable e-commerce storefront tied to their unique online sales and multi-channel strategy.

Kadro Mobile™ connects brands to buyers with custom configured mobile applications for iPhone, iPad, Android or other applicable devices. Kadro Mobile and Kadro Merchant provide retailers a comprehensive solution to create multi-channel storefront capabilities for website, in-store, call center, and now a mobile environment. With Kadro Mobile, retailers have access to a powerful tool to tie together a cohesive multi-channel strategy with such features as mobile commerce, a direct connection to retailer customer service departments, advanced store location and geo-location capabilities as well as mobile integration into product availability for convenient in-store pick up.

"With the rapid adoption of mobile commerce, we understand the need to have a mobile strategy," said Mark deCausmeaker, Director of Multi-Channel Sales of REEDS Jewelers. "By implementing the REEDS mobile commerce iPhone app using Kadro Mobile we are well positioned to engage our loyal customers and improve their shopping experience with the ability to search and browse our entire product line on their smartphone, provide convenient shopping list building capabilities to improve both our customer's out of store and in-store shopping experience, a best in class store locator that includes the ability to promote in-store events and special offers, and of extreme importance for our organization, convenient direct access to our retail stores."

Kadro rounds out their e-commerce platform, Kadro Merchant, with its data integration to eBay Stores enabling retailers to integrate their online product catalog and order fulfillment processes to their own branded eBay Storefront. eBay represents the world's largest online marketplace with over 90 million active users worldwide. For retailers, eBay's fixed price format and track record of selling a high percentage of new products in such categories as clothing, shoes, and accessories makes a strong business case. Kadro Merchant's integrated marketplace technology, which already includes integration to Amazon's Sellers Central and Fulfillment by Amazon, now adds integration to eBay Stores thereby providing a tremendous opportunity for businesses to scale their online presence through multiple online channels.

"For over ten years, we have looked to Kadro to advise us on how to best serve our customers with industry leading technology solutions and services," said Mark deCausmeaker. "Integration with eBay Stores and Amazon Sellers Central makes it so easy to find what they are looking for in places they are already shopping and provides REEDS a clear advantage in our multi-channel strategy."

About Kadro Solutions Inc.:

Kadro Solutions is a software services firm that delivers custom, innovative and enterprise-class software and managed services with a strategic focus on e-Commerce, mobile and custom web-based applications. We help our clients grow their business and tackle their most challenging technology problems. Kadro provides flexible and robust capabilities combined with superior customer service that results in loyal customers ranging from Fortune 1000 companies to small business start-ups in a variety of industries including retail, wholesale, consumer packaged goods, field service, financial services, healthcare, and education.

Software solutions include: B2C and B2B e-commerce websites, custom mobile and mobile commerce apps, mobile auditing solutions for brand protection and quality assurance, mobile solutions for remote data gathering and reporting, interactive video-based learning management system, custom website content management systems, Internet marketing and search engine optimization services, and full-service application hosting and support. For more information, visit us at www.kadro.com or follow us on Twitter @kadro.

About REEDS Jewelers:

Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 18 states, a national direct mail catalog, and a leading e-commerce website, REEDS.com. As a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style.

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