The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
Entrants can upload photos to the retailer’s Facebook page and voters will pick winners.
Men’s Wearhouse contends that clothes can make the man, and it’s running a contest to back up the premise. The retailer is now seeking photo submissions to its Facebook page and the winner, determined by Facebook users’ votes, will receive a $2,500 shopping spree online or in one of the retailer’s 900 stores.
As evidence of apparel’s importance, Men’s Wearhouse cites a survey conducted by Kelton Research that found 91% of Americans think dressing well can make a man appear to be more physically attractive than he really is. The “Well-Dressed Man” contest encourages the retailer’s shoppers to embrace the idea and share their thoughts on Facebook about what they believe a well-dressed man looks like.
Consumers with good style sense are encouraged to upload a photo of themselves or someone they know, dressed in “professional” attire, to the Men’s Wearhouse Facebook page. Photos and votes must be posted by 11:59 p.m. Central time on Nov. 17.
Men’s Wearhouse is No. 363 in the Internet Retailer Top 500 Guide.