Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
The Amazon-owned household goods retailer adds non-perishable foods to its lineup.
Consumers can now shop Soap.com when they need to restock the pantry. The e-retailer, operated by Amazon.com Inc. subsidiary company Quidsi Inc., today began selling more than 10,000 non-perishable food products on the e-commerce site.
The e-retailer says the selection is on par with what consumers would find in a large grocery store. The grocery section on Soap.com includes the following categories: coffee, tea and drinks; snacks; sweets; cereal and breakfast foods; baking; meal prep; canned and jarred goods; sauces, spreads and dressings; seasonings and condiments; and food for kids.
The e-retailer says it will deliver orders in one to two days; orders for more than $39 ship free. Grocery orders can be combined with any other products on Soap.com. The e-retailer primarily sells everyday goods like laundry detergent, hair care products and non-prescription drugs.
Quidsi CEO Marc Lore says customers have been asking for grocery products since Soap.com launched in July 2010 and that the e-retailer wants to make its customers’ lives easier. “Our goal is to continue to expand our product selection, and ultimately, help eliminate errands so our shoppers can spend more time doing the things they enjoy,” he says.
Quidsi also operates Diapers.com, pet product retailer Wag.com and toy retailer Yoyo.com. Amazon.com bought Quidsi last year in deal valued at $500 million. A Quidsi spokeswoman says that, although Amazon also sells some of the same grocery products, Quidsi controls, merchandises and ships its own grocery inventory. Amazon is the No. 1 retailer in Internet Retailer’s Top 500 Guide. Diapers.com is No. 72.